Selected Work
Firms that needed a website as serious as they are. Here’s how each one came together, and what’s on the bench.
Financial services
CRF Advisors reviews loan portfolios and credit risk for banks and credit unions. Precision is basically their product, so the site had to read as measured and credible while still explaining a technical service in plain terms. I organized it around their main practice areas and made it easy for an institution to get in touch.
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Recruiting
The Wheaton Group places hard-to-fill roles for federal contractors and professional-services firms, backed by a 90-day guarantee. Most recruiting sites read the same way, so we leaned on the guarantee as the thing that sets them apart and built the pages around it.
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Real estate law
Kim, Choi & Kim handle residential and commercial real estate closings across New Jersey and Washington DC, with counsel in both Korean and English. The new site, currently in progress, is organized around their practice areas so a first-time buyer can quickly reach the right attorney.
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